Asanoha makes Ayurvedic proprietary medicines with Vijaya leaf extract. We sell only to adults, and only on the prescription of a registered Ayurvedic practitioner.
Come back in a few years. We’ll save you half.
About us
Asanoha started the way most good ideas in India start: over chai, after a long day, with someone saying “yaar, hear me out.”
Adarsh had the idea. Joseph asked how everyone felt about it. Soumyadev asked what it would cost, who would do the paperwork, and whether any of us had eaten. Between an MBA at IIM Indore, two day jobs and Bangalore traffic, we built this one weekend at a time.
The honest reason behind it is simpler. We missed people. School friends in other cities. College friends in other time zones. The friend who stayed when things were hard, and whom you haven’t called in four months because work. We wanted to make something that comes with a built-in reason to reach out. So every pack comes in two halves, and the second half is never for you.
The founders
We asked each other to fill these in honestly. Mostly honestly.
Founder and CEO
@____a.d.a.r.s.h____Techie by training, IIM Indore student by choice, explorer by habit. Adarsh has started more side projects than most people have tabs open. This is the one he refuses to leave half done, which is ironic, given the brand.
Co-founder and CHO
@joseph_easowBTech graduate, HR consultant by day, and Adarsh’s classmate at IIM Indore. CHO stands for Chief Happiness Officer. The H was debated for three weekends. Legal won. Joseph makes sure everyone who makes, sells and buys Asanoha is having a good time, and he takes this very seriously.
Co-founder and COO
@highonnocturnesBengali, does corporate majdoori by day, and is the only genuinely mature person on this team, which is exactly why he runs operations. His relationship with Bangalore is complicated: loves the weather, fights the traffic daily, will never leave.
Product and Quality Assurance Consultant
@pankaj447Adarsh’s elder brother, which means he has been doing quality assurance on Adarsh since childhood. Pankaj has an M.Pharm, so he actually understands the chemistry part (wink). He reads a Certificate of Analysis the way other people read cricket scores, and once returned a packet of namkeen because the batch number “looked suspicious”. He was right.
What we care about
Every pack is made to be shared with someone who matters, because that’s the point.
Leaf-only extract, strength printed on every label, and a Certificate of Analysis for every batch. No miracle claims.
Our medicines are made under an AYUSH manufacturing licence, and every batch is tested before it reaches you.
Adults only, and only with a practitioner’s prescription. Being fun doesn’t mean being careless.
Contact
Orders, prescriptions, partnerships or just a good samosa recommendation.